Setting up for Holiday Menu Success in 2024

Holiday Menu Ideas

1. Embrace Comfort Foods

During the colder months, Canadians gravitate towards hearty, comforting dishes. Research from Ipsos indicates that Italian cuisine tops the list of foodservice dishes in winter, present in over 26% of total orders¹. By incorporating comforting, carb-heavy options into your holiday menu, you can meet this demand effectively.

Soups, affordable and comforting.

There is nothing more comforting than a warm soup. Consider this dish as your go-to addition to your seasonal menu this year. 

Soups are not only warm and comforting, but also provide customers a wallet-friendly offering for their special foodservice occasions.  77% of Canadian citizens believe that inflation risk personally impacts them, and are actively seeking ways to save money¹. Adding a variety of soups to your menu caters to this need, allowing your customers to enjoy a seasonal special, without breaking the bank. 

Holiday Menu Idea: Soups featuring root vegetables are perfect for the colder seasons. Discover a new addition to your menu with our Beefy Onion Soup. A classic recipe that is easy to recreate and will keep your customers coming back for more. 

2. Spice It Up

The holiday season is synonymous with warm, inviting flavours. Spices such as cinnamon, nutmeg, and clove are popular choices that can elevate both dishes and beverages. By integrating these spices into your existing menu items, you can create a festive twist that delights customers.

For example, a classic dessert can be reimagined with a hint of nutmeg or a signature cocktail can be transformed into a seasonal one with cinnamon and ginger. These small changes can enhance your menu without the need for a complete overhaul, making it easier to implement and manage.

3. Catering to the Moderation Movement

With the growing trend of moderation in alcohol consumption, it is vital to expand your beverage offerings to include non-alcoholic options.

The moderation movement has seen a decline in overall drinking rates, making it essential for establishments to cater to this shift. Holiday mocktails provide an excellent opportunity to engage all diners at the table, ensuring that no one feels left out. By offering creative, festive mocktails alongside your traditional alcoholic beverages, you can attract a broader audience and enhance the overall dining experience.

4. Shareable Desserts for Indulgence

Desserts are a highlight of any holiday menu, and shareability is key. Many diners are looking to enjoy a night out while being mindful of their budgets¹. Small, shareable desserts allow guests to indulge without overspending. By offering a selection of shareable treats, you can create an enticing dessert menu that encourages sharing and fosters a sense of community among diners.

Additionally, consider implementing value-driven promotions and bundled combos to make these desserts even more accessible. Such strategies can help offset financial pressures and attract customers seeking a sweet finish to their meal.

The Key to Holiday Success: Value-Driven Holiday Menus

As Canadians navigate cautious spending, it is crucial to create a holiday menu that prioritizes value. By keeping your offerings simple, making small twists on existing items, and focusing on comfort, spice, and shareability, you can successfully attract diners during this festive season. 

A well-crafted holiday menu not only enhances the dining experience but also positions your establishment as a go-to destination for memorable celebrations. Embrace the spirit of the season and set your establishment up for success in 2024 by delivering a holiday menu that resonates with your audience.

The information presented here offers a general industry perspective and may not directly apply to your specific business operations. Consult with the appropriate subject matter experts before making any business decisions.

1. 2024 Ipsos.® FSM FOODSERVICE MONITOR