Moderation Movement: Mocktails on the Rise

What are Mocktails?

Mocktails, the non-alcoholic counterparts to classic cocktails, provide a delightful and refreshing experience for customers. These alcohol-free beverages offer a wide array of flavours, textures, and visual appeal, making them a versatile choice for various occasions.

The Rise in Popularity of Mocktails

In recent years, there has been a noticeable change in the way Canadian drinkers approach alcohol consumption. They are now focusing on reducing the amount consumed per occasion and drinking less frequently, resulting in a significant 4.8% decrease in the overall drinking rate over the past 5 years¹. This shift presents an opportunity for food and beverage establishments to cater to the changing preferences of consumers by offering healthier and more moderate drinking choices, while still providing enjoyable and refreshing alternatives.

Catering to Changing Consumer Preferences

The evolving habits of Canadian drinkers reflect a growing desire for a balanced and mindful approach to alcohol consumption. As we previously explored, functional beverages are increasing in popularity among Canadians as well. There is a clear correlation between functional beverages and mocktails – consumers are preferring better-for-you beverage options.

As consumers prioritize their health and well-being¹, businesses have the opportunity to adapt and meet their changing preferences. Expanding your menu to include non-alcoholic beverage choices is crucial in offering healthier alternatives that satisfy both taste and wellness considerations for Canadian consumers.

How To Delight Customers with Mocktails

By embracing this trend and offering a variety of enticing mocktails, businesses can drive more traffic and entice those customers looking for healthier options.

When adding mocktails to your beverage menu, consider incorporating Vitality Juices and Flavoured Waters! The Vitality range offers a variety of fruit flavours that can be mixed and matched to create unique mocktails. Flavoured Waters serve as a refreshing zero calorie and zero sugar base, adding depth (and health) to your creations. What's more, with Vitality’s Flavour Flip functionalities, your business can offer a range of flavour choices – the mocktail options will be endless!  

You can easily incorporate refreshing fruit flavours into mocktails, satisfying customers that are seeking enjoyable and healthier drink choices. Vitality offers versatility and efficiency, making it effortless to incorporate delicious mocktails into your menu.

How to Build A Mocktail Menu: Mocktail Recipe Ideas

Are you convinced yet for all the ways mocktails can benefit your business? Consider adding some of our mocktail recipes to your offerings!

• Apple Citrus Punch: Refreshing Vitality Apple Juice and Vitality Lemonade are combined to create the perfect summer to fall transition mocktail. The Apple Citrus Punch is the perfect afternoon drink for your customers to enjoy in your bar or restaurant. 
• Fuzzy Peach: The Fuzzy Peach mocktail bursts with the tang of cranberries and the sweet, mellow notes of peach.
• Passion Fruit Guava Mocktini: Tropical and oh-so-refreshing, this beverage is a great for the hot summer months. Whether you’re serving this at a restaurant, bar, or poolside, this mocktini will be a crowd-pleaser!

Stay ahead of the competition and develop a mocktail menu for your customers this summer. 

The information presented here offers a general industry perspective and may not directly apply to your specific business operations. Consult with the appropriate subject matter experts before making any business decisions.

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