Younger Consumers Are More Important Than Ever

These two groups frequent restaurants the most of any generation, especially after the pandemic, as older generations still show some reluctance to dine out. These younger consumers tend to have higher expectations for food quality and service than other generations, which will be important to remember when developing a menu or considering how to position an operation for success. Additionally, new items and limited-time offers (LTOs) resonate with this cohort and can allow trial without as much risk for both the operator and consumer. LTOs, like the Electric Lemonade Summer Shaker from Blenz Coffee that features butterfly pea flower, the Chestnut Praline Latte from Starbucks or the Poke Bowl from Copper Branch that includes plant-based tuna, all show how a relatively simple ingredient swap or small twist to traditional dishes can generate excitement or help items to stand out on a menu. These cohorts also value ingredient transparency and products that are more sustainable or responsibly sourced, so be sure to call out any products that deliver on that promise.

The information presented here offers a general industry perspective and may not directly apply to your specific business operations. Consult with the appropriate subject matter experts before making any business decisions.