
Dine-in Bouncing Back But Off-Premise Here to Stay
Dine-in behavior is growing versus one year ago, thanks to pent-up consumer demand for social gatherings.
Despite this, it has become clear that consumers will continue to enjoy foodservice occasions off-premise more often than they did pre-pandemic. This is true at both limited- and full-service establishments. Operators will need to continue to think about execution both on- and off-premise, from the packaging to the menu items themselves, ensuring they create a high-quality experience whether the consumer will enjoy the meal in the restaurant dining room or on their couch at home. Further, consider compelling offers that keep delivery within reach despite higher pricing (e.g., earn a free item that may otherwise be left off the order because they are readily available in their home fridge or pantry, such as desserts or beverages).
Trend in Action: Chipotle Mexican Grill offered a $0 delivery fee on all Pollo Asado orders of $12 or more in the Chipotle app or online. Deals like this allow an operator to target off-premise occasions, boost usage of their online platform and promote a featured item.
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The information presented here offers a general industry perspective and may not directly apply to your specific business operations. Consult with the appropriate subject matter experts before making any business decisions.