Special Occasions Will Drive Visits
Rising prices mean consumers are dining out less frequently.
In fact, 58% of Canadian consumers agree that inflation has made them more cautious about how often they visit restaurants. It is important to recognize, however, that while overall traffic is down, consumers are not spending less when they do choose to visit restaurants.
After a long pandemic, consumers desire social connection, and when they dine out, they expect high-quality food and beverage that will make for memorable experiences with family or friends. Whether off- or on-premise, the key is making the occasion feel celebratory, with special offerings not easily replicated at home, elevated ingredients, and impeccable service. A note of caution: while consumers understand that prices have gone up, it’s still important that your prices are in line with your competitive set. A majority of consumers (84%) agree that menu prices being in line with similar restaurants is important or very important when selecting a restaurant.**
NESTLE RECOMMENDS
|
|---|
|
Special beverages High quality, elevated ingredients |
The information presented here offers a general industry perspective and may not directly apply to your specific business operations. Consult with the appropriate subject matter experts before making any business decisions.
