New NESCAFÉ® Brasile Fairtrade Whole Bean Coffee
NESCAFÉ® Brasile Fairtrade Whole Bean Coffee is the newest addition to our whole-bean family. It is certified by Fairtrade which means that the beans are grown with the highest ethical standards.
NESCAFÉ® Brasile Fairtrade Coffee is a 100% Arabica Medium Roast, with toasted and nutty notes. It makes it a perfect match for a rich espresso or a latte with notes of fruit and almond.
What is Fairtrade?
Fairtrade is a globally recognized and trusted sustainability label that ensures products meet their social, environmental, and economic standards. When a product is Fairtrade certified, it means that it has been produced in a way that supports farmers, their communities, and the planet.
What is Fairtrade coffee?
Fairtrade coffee is coffee that has been grown and produced under the Fairtrade standards. These standards guarantee fair prices for farmers, provide better working conditions, and promote sustainable farming practices. By purchasing Fairtrade coffee, consumers can make a positive impact on the lives of coffee farmers and their communities.
NESCAFÉ®, as the largest purchaser of responsibly sourced coffee in the world, is committed to supporting farmers and their communities. NESCAFÉ®'s mission goes beyond filling coffee cups; it aims to create a sustainable and equitable coffee industry.
Why is Fairtrade coffee important?
Fairtrade coffee is important because of its positive impact on people and the environment:
- Fairtrade coffee offers farmers better standards for growing and cultivating coffee beans. It ensures that farmers receive fair prices for their products, enabling them to invest in their farms and improve their livelihoods. This, in turn, helps to uplift their communities and create a more sustainable future.
- Fairtrade certification guarantees that the coffee has been produced in a socially responsible manner, with fair wages and safe working conditions for farmers and workers.
- Fairtrade coffee is better for the planet. The Fairtrade standards promote sustainable farming practices that minimize the use of harmful chemicals and protect biodiversity. By choosing such products, consumers can contribute to the preservation of the environment and the conservation of natural resources.
Offering NESCAFÉ® Brasile Fairtrade Whole Bean Coffee to your Customers
Consumers today are becoming more conscious of the impact their purchasing decisions have on the community and the environment. They are actively seeking businesses that align with their values and demonstrate a commitment to social responsibility and sustainable sourcing.
By offering NESCAFÉ® Brasile Fairtrade coffee in your business, you can meet the growing demand for ethically sourced products and attract socially conscious customers.
NESCAFÉ® Brasile is available in our Total Barista 30 and Ultimate Barista 50 commercial coffee machines. Both are designed to help exceed customer demand and create quality beverages at the push of a button.
