Understanding the Power of Functional Beverages

What are functional beverages?

Functional beverages are drinks that provide users with more than just refreshment or hydration. They offer additional health benefits such as energy, vitamins, or digestive support. However, it is important to note that what is perceived as health benefits has expanded beyond the classic nutritional requirements.¹ It now includes factors such as the fulfillment of emotional needs and factors of permissibility.

Types of functional beverages

Functional beverages come in a variety of types, flavours, packaging, and sizes. Some examples of functional beverages include: smoothies, energy drinks, specialty juices (such as those with low sugar or antioxidants), probiotic sodas, kombucha, and collagen drinks.

The Rise in Popularity of Functional Beverages

Functional beverages continue to gain popularity in Canada, with consumers looking for more than just hydration from their drinks when they are out of home. This is represented on the functional drink market, with global sales in this category reaching $125.4 billion US dollars in 2022, with a forecasted growth to $205 billion by 2028.² This growth can be attributed to the increasing awareness among consumers about the importance of overall well-being and the role that beverages can play in supporting their health goals.

Most Popular Benefits of Functional Beverages

Functional beverages offer a range of benefits that cater to consumers' specific needs. Some of the top-ranked nutritional drivers for functional beverages include¹ :

• Weight control: Incorporating low-sugar juices or beverages into your menu can effectively cater to your customers' desire for weight-loss-friendly options. These beverages can provide a satisfying and flavorful alternative to sugary drinks while supporting weight management goals.
• Digestive health assistance: Many functional drinks contain ingredients like probiotics or fiber that support healthy digestion. These drinks can help alleviate digestive issues and promote gut health.
• Immunity support: Functional beverages often contain vitamins, minerals, and antioxidants that boost the immune system. They can help strengthen the body's defenses and support overall wellness.
• Bone health improvement: Some functional drinks are fortified with calcium and vitamin D, which are essential for maintaining strong and healthy bones. These drinks can be particularly beneficial for individuals at risk of osteoporosis or those looking to support their bone health.

Incorporating Functional Beverage Brands into Your Menu

To stay ahead of the curve and cater to health-conscious customers, it is important to include functional beverage offerings in your menu. Functional beverage brands such as SUNSATIONAL® can help you provide refreshing juices and beverages that keep nutritional requirements in mind. SUNSATIONAL® offers a wide range of cold drinks that are not only delicious but also support specific health goals.

Functional beverages are becoming increasingly popular as consumers seek drinks that offer more than just refreshment. With a variety of types available, functional beverages provide additional health benefits that cater to specific needs. Whether it's weight control, digestive health, immunity support, or bone health improvement, functional beverages can be a valuable addition to your menu.

Stay ahead of the curve and embrace the rise of functional beverages in 2024.

The information presented here offers a general industry perspective and may not directly apply to your specific business operations. Consult with the appropriate subject matter experts before making any business decisions.

1. 2024 Ipsos.® FSM FOODSERVICE MONITOR | SYNDICATED 2. 2023 Canadian Grocer, "As Canadians seek something extra from their beverages, functional drinks are thriving."