Crafting the Perfect Cup

Thursday, March 7, 2019

A blend of art and expertise from planting to cup


Planting
Farmers plant Arabica and Robusta coffee beans in countries along the ‘bean belt’ where they thrive on steep hillsides under tropical temperatures.


Fruiting
After 3-5 years, the trees flower and produce coffee cherries which have a glossy outer shell to protect the precious coffee bean growing inside.


Harvesting
Once coffee cherries reach a deep red colour, they are ripe and ready to be handpicked. Their outer husks are then removed to reveal the fresh, green coffee beans.


Blending
Our skilled experts examine the aroma, body, strength and flavour of each bean variety to create diverse and artful blends featuring unique flavour profiles.


Roasting
We’ve mastered the relationship between bean, heat, and time to unlock the full flavour potential of every variety of bean blend to uncover its ideal roast profile.


Grinding
Fine or coarse, the grind is determined independently for each blend variety and brewing method to maximize its unique flavour and aroma profile.


Brewing
Never weak or bitter, we control every probability for a perfect brew every time. Our coffee is steeped with the right balance of water temperature, and time to draw out the desired flavour, aroma, mouthfeel and colour.


Extraction
We reduce the brewed coffee into a rich liquor, then add micronized roasted coffee, that has been ground 10 times finer than traditional R&G, to intensify flavour achieve the distinct taste and aroma of NESCAFÉ.


Freeze-Drying
To lock in the freshness, and intensity of the natural flavours, the coffee extraction is freeze-dried creating instant coffee grounds that deliver the perfect burst of flavour in every consistent cup.


Serving the Perfect Cup
NESCAFÉ products and equipment work together in perfect harmony, for coffee that’s brewed fresh to order at the push of a button.

NESCAFÉ

NESCAFÉ is the world’s favourite coffee brand. Our versatile machines and products enable you to offer fresh-tasting coffee, one cup at a time, without having to brew a full pot. You will save time and labour with ease-to-use solutions that reduce waste. Offer quality coffee with ease, and expand your beverage menu with the addition of espresso-based and specialty beverages, cold coffee, and more.