We’ve turned this complex beverage into an easy-to-prepare concentrate so you can focus on delighting your customers with every cup.
Cold brew coffee commands a higher price point as a result of its artisan, small-batch reputation, and smooth flavor profile, fresh aroma, and lack of bitterness. Now with NESCAFÉ Cold Brew Coffee you can round out your coffee program and attract more customers with a consistent, efficient solution that’s ready when you are.
The Cup
- Made with just coffee and water, no added preservatives or additives
- Responsibly grown and sourced 4C-certified beans
- Expertly crafted, steeped for more than 10 hours
- Each smooth cup finishes with delicious, subtle chocolate flavor and no bitterness
Your Customer
- Cold brew coffee menu penetration has grown 635% since 2011*
- 52% of coffee drinkers said they’re interested in trying cold brew**
- 27% of consumers aged 18-34 would consider ordering cold brew; and 19% of consumers 35+ are interested in cold brew***
- Guests are willing to pay more for the smooth taste of artisanal coffee and the story of sustainability that comes with it****
You
- Leave the brewing to us: just add water and pour over ice
- Minimal training and preparation
- National distribution available for U.S. and Canada
- National merchandising and promotional support available; call your Nestlé Professional Sales Representative to explore your options
*Datassential, Next Generation Coffee Rituals, August 2016
**Datassential, Creative Concepts – New Wave Coffee, July 2015
***Technomic, Beverage Consumer Trend Report, 2016
****NCA, 2016 – National Coffee Drinking Trends
